Dior Teases New Look Website with a Trailer

Back in the 1950's, Christian Dior made a splash with what came to be known as the "New Look." Today, Dior is all about the new look of its new media. While the production values aren't to the standard of the recent "Charlize Meets Marilyn, Grace and Marlene" short film for its J'Adore perfume, the luxury brand is making a big statement about how much it values digital branding these days by producing a trailer, above, teasing its soon-to-be-relaunched website at dior.com.